Industrial Market Research and B2B Telemarketing

T. J. Snow Company is a market leader in the specialized field of Resistance Welding Machinery and all related accessories, supplies, service and training.

We are seeking an individual with experience using various communication methods to revive former customers and also identify and solicit prospective new customers nationwide.

Using CRM software containing contact names and email addresses of former customers, the first priority will be to invite them to do business again.

T. J. Snow has added several new products over the past few years that should be of interest to former customers, including a complete line of self-contained water chillers and recirculators that are used to cool resistance welders and other industrial applications.

In addition, T. J. Snow’s popular Regional Resistance Welding Seminars, which were offered for many years prior to the pandemic, are now being revived.

The Snow Company has excellent marketing materials, and the initial outreach would be through a structured series of postcards and emails.

Links to the company’s new YouTube channel containing valuable technical information will also be sent.

Once an individual is “warmed up” through these methods, a phone call will be made to establish rapport and ask for an opportunity to quote what they need.

Once all former customers have been contacted, the job will focus on identifying and contacting prospective new customers. This will be done through a subscription to an industrial database that provides sales leads based on SIC codes.

Finding new prospects is easy with this database. Just search on the name of a company that is known to use resistance welding, usually an existing customer, and the software produces a list of several dozen other companies that produce similar products and presumably also use resistance welding.

Contact info for each company includes names, titles, email addresses, phone numbers and web sites.

T. J. Snow Company, now in its 60th year, is a leader in its specialized field of resistance welding. With a wide variety of products to offer, there’s something to offer any prospective customer, whether large or small. If they use resistance welding, they need something we’re selling.

Once interest in one or more of our products is established, a hand-off will be made to an experienced Sales Engineer or Customer Service Rep.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance